Abstract: This article describes the new growing market around online gamblers: professional gamblers, tournament betting, and the buying and selling of virtual items. After outlining and describing several striking examples, the article discusses the legal and ethical implications of the virtual world having monetary value. It shows that despite the positive effects of attracting more people into the gaming community, playing for money compromises what many consider the purity of the gaming experience. ." While children were out just to have fun, adults played for fun or pride; being good at a game earned the respect of other players. Gradually, the world of gaming expanded with the advent of games themed for adults, the Internet and the phenomenal growth of personal computers. Today, the gaming market has a wide range of audiences. Children, even infants, are even encouraged to play educational games on their computers log in for a quiet game of chess or hearts online, or a role-playing game or, if their blood is a little thicker, a first-person shooter. The variety of experiences the online player can have is astonishing role-playing games can have hundreds if not thousands of players, all playing at the same time. Internet-based games make it easier than ever to find a level of competition that suits any gamer. With this newfound prevalence of games and players, a new market has emerged . This market is not focused on the creators of these games, but on the players themselves and attaches real monetary values ​​to their virtual achievements. As this revolution approaches, what does gaming lose or gain from its development as a financial enterprise, facilitated by its newfound popularity? This article analyzes the impact of financial importation into games from technological, legal and ethical points of view. To understand the new dynamic in gaming and online gaming it's helpful to have an analogy. Compare the development of video games to the development of professional basketball. Of course, when James Naismith “invented” the game of basketball, he wasn't thinking about the NBA; he was just having fun with a ball and a hoop. A basketball game was being played in the courtyard. The best player in the city would be known by all the other people who played basketball, but he would only be famous in this inner circle.