Changloon is not the ideal location for Pizza Hut as the target customers are based on the residents of this place and UUM students. During the semester break for UUM students, they will face sales problems as many students return to their hometown and do not stay in the Changloon area. In this issue, Pizza Hut believes that this place is more accessible to the customer and they can sell a lot and create a potential market in this area. Also, there are many UUM students who request delivery service in UUM campus, but the manager said that they are only delivered within a 10km radius, this has affected the sales because they cannot meet the market demand of reference: UUM students. Furthermore, Pizza Hut's space in Changloon is too limited. As we know, customer likes to have an attractive or comfortable environment. Pizza Hut did not expand the seating area, this caused problems of insufficient sleep during peak hours because they will surely have a lot of customers. The distribution channel used by Pizza Hut is the direct channel. To distribute the product to the customer, Pizza Hut uses two types of methods. The first method is the delivery service. Customer can call Pizza Hut to make delivery at their door, they will check the coverage area and place the order directly and their order will be delivered directly at their door. This method should be improved as customers always complain that the pizza is not "fresh" when brought to their hand. The second method is to dine on site. It is an inconvenience for customers to dine if the Pizza Hut branch is far from the residential area, but the Changloon branch seems to be a strategic location and is close to the hypermarket, C-mart and a variety of shops. Next to the Pizza...... in the center of the card......od. Therefore, this can increase sales and customer loyalty. The restaurant can also present its customers with the "Pizza Card" where they can take advantage of discounts, freebies and prizes. Customers will be awarded points based on the items purchased. Once you reach a certain number of points, free prizes and other gift accessories will be delivered. This can be instrumental in strengthening “brand loyalty” that can compete with other rivals in Changloon. The promotion can be done not only for the Pizza Hut web page, but also through the banner along Changloon Highway or by sending a flyer to residents' homes. By having these solutions and recommendations, the sales of Pizza Hut restaurant in Changloon will continue to increase. Besides that, there are some additional values ​​that allow the restaurant to compete with other fast food restaurants such as Hello Burger, Marry Brown and KFC.