Toyota Motor Corporation Case Study Toyota Motor Corporation is a Japanese multinational company. It is currently the largest car manufacturer in the world. Mission "Toyota Motor Corporation is a company committed to improving the quality of life of people around the world by providing useful and attractive products" (Toyota Motor Corporation, 1994). Its mission has not changed much in In recent years, Toyota's current mission can be defined as becoming the world's leading vehicle manufacturer, which means it plans to sell more cars than any competitor, while establishing reference parameters on product quality and production efficiency. Toyota also aims to provide good quality automobiles at competitive and affordable prices in order to establish its dominant position in the industry and remain number one among all automakers in the world. In the long and medium term, Toyota even wants to become a market leader on every continent. Strategy Toyota's great success is linked to its admirable image and reputation which allows Toyota's strategy to be well implemented. Toyota is committed to reducing costs while maintaining quality and increasing production and operational efficiency. Toyota subsequently invests in several strategic areas that few other car manufacturers can afford, such as hybrid engines and the production of new cars that comply with the current "green trend". Toyota also seeks to expand its global presence in automotive manufacturing and enter new markets, especially in Europe, through the minicar market, which is mostly dominated by European brands. Toyota created a joint venture with PSA to penetrate this new segment; entered the luxury branch already in 1989 when it launched a new brand: Lexus.Toyota c...... middle of paper ......els with other car manufacturers (Aygo, 107, C1 with Toyota – Boxer, Jumper and Ducato with Fiat). TOYOTA'S CORE COMPETENCIES: Fewer inventories, fewer working hours, high quality cars and fewer defects than any other competing manufacturer are key elements that have built Toyota's success story and made it the world leader in the industry automotive. Toyota aims high to get closer to perfection and excellence. The result is a steady growth in its market shares and the creation of a new model called “Toyota Way”, which refers to Toyota's resources and capabilities and its ability to implement them to remain a market leader. The core competencies of PSA and Toyota reinforce and reinforce each other. complementary. The JV apparently represents a great opportunity for both companies to take advantage of each other's resources and capabilities in order to gain greater market share and grow efficiently.