The dramatic growth of the golf industry over the past decade cannot be ignored. It is becoming the fastest growing sport in the world. It's already the fastest growing sport in the United States. The game and its uniqueness have attracted the attention of many people around the world and, in turn, attract the attention of many companies who may want to use golf to their advantage by understanding the foreign market and trying to connect their business to golf. Golf the fastest growing sport in the world? Where? Golf has been growing in America since Tiger Woods' introduction to the golf industry. As soon as Tiger entered the golf world, he immediately became a phenomenon. Nike and Titleist together gave him a sixty million dollar contract right after he won his first professional tournament. It was the beginning of Nike's entry into the golf industry and they have Tiger Woods to thank. Tiger gives golf abroad the same kind of push he's offering in the United States, but the golf craze hit Asia a long time ago. Limited space means that many Asian countries have built an entire golf culture around the driving range. Go to any driving range in Taiwan or Japan and it's standing room only. The driving range is what the entire Asian golf world has above all. American companies realized this and began advertising in many different practice fields. The names of MacGregor, Nike Golf, Titleist and Callaway are everywhere on every tee box at a standard driving range in Asia. Since the late 1980s, improving economies in Asia have resulted in greater disposable income and an appetite for the status symbols that accompany it. Tommy Armor Golf Co., already present in all Asian markets, predicts that its strongest growth will come... in the middle of the paper... companies realize this and use it to their advantage. Whether it's building tourism around it, using it for an informal business meeting, or starting or creating a golf department from an existing company, golf is growing internationally and fast, and it seems like nothing is it will slow down. . Introduction-Background on the Rise of GolfII. How is golf growing-Where-Who is responsible?III. Economies of Asia- How golf has helped- How countries capitalize- How golf in Asia differs from AmericaIV. Tourism: how golf helps it: which countries use itV. Why golf is not popular in some regions - Cost - What is popular and whyVI. Companies- Nike- Titleist- $$$$$VII. The Personal Business of Golf: How the Sport is Used in BusinessVIII. Conclusion