Company General IntroductionUPSUnited Parcel serviceUPS was founded in 1907 as a courier company in the United States and has now grown into a $49.7 billion company with a clear focus on the goal to enable commerce around the world. Today, UPS is a global company with one of the most recognized and admired brands in the world. UPS has become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. Every day, UPS manages the flow of goods, funds and information in more than 200 countries and territories around the world. A SWOT analysis is a measurement tool for summarizing the internal and external aspects of a company. Measuring the company's strengths, weaknesses, opportunities and threats and seeking improvement solutions by using the strengths and opportunities to improve the weaknesses and taking necessary actions regarding any threat that a company can survive in today's world market. Strengths: Global Brand, Strong Distribution Network, Globalization, Cost Reduction and Internet Trade; globalization and networking; UPS has established itself, is known around the world and is expanding at a rapid pace. Cost cutting; Technology plays a significant role in package delivery companies' ability to help customers reduce UPS-owned inventory. The UPS system processes packages using advanced computer technology and they are transported by the company's aircraft, fleet or delivery vehicle, so UPS does not rely on other companies. Internet commerce; which has a huge need for shipping and UPS offers the ability to track all packages worldwide. Weaknesses: Perception...... middle of paper...... reputation for honesty, quality and integrity. It is also each employee's responsibility to report to the company any situation where standards or laws are being violated. UPS is a global parcel transportation company, if we look at the numbers we could say that UPS is the third largest parcel delivery company in the world. And despite fierce competition, UPS is guided by the principles of rigorous policies on customer friendliness, reliability, 24-hour service and low rates. They have an incredible array of technologies, from specially designed package delivery vehicles to global computers and communications system. All other aspects of this company show that if the economic situation at this point is not so bright, their sales are increasing and everything is the result of hard work inside and outside the company, the UPS structure and UPS management.