"...as we enter the twenty-first century, we are faced with more change rather than less, and the pace of change will accelerate for both governments and businesses. In particular, we face the challenge of transforming organizations, traditional patterns of production and consumption, and our personal lifestyles to reflect that we are an integral part of a global community and ecology vital to our well-being and survival. We must all become agents of change now.” Stace and Dunphy's (2001) quote is made in the context of the impending changes that organizations will have to make to address the changing social norms of an eco-friendly society, what Maynard and Mehrtens call "The Fourth Wave". It would be simple then to determine that they simply refer to the need for organizations to be more “eco-friendly”, however the deeper meaning is more about the need to develop what Kriegal and Brandt (1996) call “Change”. Ready Organizations". An organization where, as Stace and Dunphy (2001) suggest, “everyone is an agent of change”. The main implication then is the need to get organizations to this point. Not just to change an organization, but for it to be truly change-ready, where all members of the organization are agents of change. To better determine how we should effect change, we need to examine why we need to change and why Stace and Dunphy (2001) believe we need to “deal with more change rather than less.” Driving Factors The main driving factor for any organization is to remain viable and sustainable. relevant to its customers, thus maintaining its existence. Simply put: “If an organization is to survive, it must respond to changes in its environment” (Robbins et al. 1994: 787). This can be effected by a number of factors. Stace and Dunphy (2001: 21-42) cite “globalization,” the “rapid influx of technology,” the “shift from minerals and manufacturing to service and knowledge industries,” and “the shift in managerial attention from hierarchies to more fluid and homogeneous structures". structures' as the major trends that influence and force change. Although Bolman and Deal (2003: 124) agree on these points, what they add is the human factor discussed extensively in their 'Human Resources Framework' and the argument that 'there is a symbiotic relationship between individuals and organisations'. . the pace of change, Stace and Dunphy (2001) are in good company, with many writings agreeing that the pace of change has increased steadily over time.