We partner with those who demonstrate our values” (Kellogg's, 2015, para. 1). The Kellogg Company operates with an unsurpassed standard of ethics. The company not only focuses internally, but also considers its ethical position towards competitors and collaborators. Kellogg's shows a passion for nutrition and a commitment to upholding its values. Therefore, the partnerships created through the cobranding efforts outlined in this plan further enhance their corporate social responsibilities. Many consumers have numerous dietary restrictions and the introduction of this new product will provide these individuals with the ability to assimilate and without jeopardizing their