1.1 Introduction Growth strategy is the organization formulating its plan to achieve its objectives and goals to increase the revenue and size of the company. However according to (Bridge, O'Neill and Cromie 2003), he defines growth strategy as "...moving the company to larger premises, hiring more staff, significant increases in turnover, adopting a new product line or lines, purchasing another business, and so on” Growth strategies are important to businesses as they allow the business to move in a formal direction Businesses can easily be affected by the smallest of changes , such as new customers or the arrival of new competitors, which could have a negative impact, so planning is very important and requires additional efforts and resources for faster growth. With these growth strategies, organizations try to achieve numerous results, such as achieving economies of scale, achieving market leadership and retaining talented staff 2.1 Organic/Inorganic Growth There are 2 ways a company grows: organic and inorganic growth. Organic growth is internal growth that means expanding your business and increasing revenue without acquisitions or moves to new markets. This type of growth is more planned, slower and more natural hence the term “organic”. It involves very few changes to the organization's structure and can be easily managed. The advantage of organic growth is that it is much safer than rapid growth or growth that uses external resources through acquisitions and mergers. You don't need as much capital, so there is less risk to your finances. The downside to this type of growth is that it is much slower and very limiting as there is only a certain point at which an organization can... middle of paper......guardian.com/technology/ 2013/ dec/02/apple-buys-topsy-twitter-analytics-report-200m [Accessed: March 8, 2014].Chaurasiya, K. and Profile, V. 2010. Advantages and Disadvantages of Acquisition | business management strategy. [online] Available at: http://businessofaccouting.blogspot.co.uk/2010/04/advantages-and-disadvantages-of.html [Accessed: 8 March 2014].Hughes, N. 2014. Costs of Apple's research and development increased 32% in 2013 to $4.5 billion. [online] Available at: http://appleinsider.com/articles/13/10/30/apples-research-development-costs-ballooned-32-in-2013-to-45b [Accessed: 8 March 2014 ].Mbda .gov. 2014. 5 types of corporate mergers | MBDA Web Portal. [online] Available at: http://www.mbda.gov/node/1409 [Accessed: March 8, 2014]. Sanders, M. 2014. What is a corporate merger?. [online] Available at: http://smallbusiness.chron.com/company-merger-21903.html [Accessed: March 8 2014].