We are always bombarded with advertising and marketing sales which is normal if we no longer buy only our essential needs such as food, shelter and clothes. People often want more than they have now, more money, better cars, a bigger house, and more clothes. No matter where we go, we see TV commercials, newspaper ads and flyers of all kinds that tempt us to buy more and more things even if we don't leave the house. They know how to make specific products attractive to both women and men and they know how to change our "wants" into something we "need", for example many beauty product companies advertise their product as a "need" that it appeals to a truth of women. This helps us understand that half of the things we buy are completely useless and a waste of money. However, without all of us purchasing these products, many people would be left jobless and unemployed. This is how the world works. We buy things to help shape the world and think we are helping the world, when in reality we are killing it. This essay will explain the meaning of a consumerist worldview and the extent to which I see myself as part of this worldview. For some reason, the more we consume, the happier we feel. But is it really true? Many people believe that they would be happier if they were richer. This is how consumption, consumerism and overconsumption come into play. Annie Leonard, the writer of The Story Of Stuff, gives her definition of these words. Leonard tells us that while consumption means having and using goods and services to satisfy one's needs, consumerism is a certain relationship with consumption in which we satisfy our emotional and social needs through shopping and define and show ourselves through the things we we own. This means that we assert our ... middle of paper ... today we all have the feeling that money is the most important and powerful thing. However, if you take a look back to a couple of years ago or to other non-rich countries, you might see that they are happy with what they have. They don't need TV, expensive clothes and nice watches. The moment we want something, we feel that if we bought it we would be happy. For that moment I can agree that a sense of happiness accrues, but that happiness fades with time. So why should we consume so much at a level that is no longer sustainable and destroying our world day after day. Works Cited Leonard, Annie. The history of things. New York: 2010. Print. Cheers, Rick. "Happiness is not a right but a state of mind." 16 February 2012: n. page. Press. .