Objectification of Women by the MediaWomen's objectification is commonly used to refer to the presentation of women in the media as objects. Women's bodies are routinely used as objects to sell various products. In some images women are presented as vulnerable and easily overwhelmed, especially in advertisements where they wear revealing clothing and take on submissive roles. These images are also found in music videos, where the focus is only on a particular part of the body. Even the lyrics of some songs promote this objectification. "In many magazine advertisements women are often seen as objects rather than human beings. Instead of focusing on the woman as a whole, many advertisements will only focus on one part of her body" (Objectification of Women). Often the focus is on a leg, a neck, a headless torso, etc. A Guess Eyewear advert shows a man's head resting on a woman's torso. While her breasts are visible, her head is not. Skyy Vodka continually uses women's legs in its advertisements. An advertisement for Lily of France that takes up the bottom of two pages not only focuses on a headless torso, but compares breasts to loudspeakers. Women's bodies are used as desirable objects to draw attention to the product. This happens in increasingly ridiculous ways. A Visa ad found in several teen magazines shows only a woman's belly. A naked woman with her face hidden holds a Palm Pilot. The text reads "Simply Palm". About-Face (an organization that fights negative and distorted images of women) features comments on that particular ad. “Simply gratuitous use of naked female bodies to sell high-end electronic gizmos to a gullible (mostly male) public.” Esquire magazine featured on its February 2001 cover, a naked Italian......middle of paper. ..... phy ignites the self-destructive pursuit of perfection." Benefit for students. 1998Bonzo, Amanda. “The objectification of women comes from media images.” Pennsylvania: Collegian Inc. 2001.Dittrich, E.A. “Sociocultural Factors Influencing Body Image Satisfaction in Women.” (Doctoral dissertation, California Institute of Integral Studies, 1997.)Dissertation Abstracts International. 1997 Journal of Personality and Social Psychology Vol. 75, No. 1, 269-284Mtv News Now: "When Sex Goes Pop: Not So Innocent" Viacom International. Inc. 2000.Avner, Judith A. New York Governor's Task Force on Sexual Harassment. “Harassment: Building Consensus for Change.” 1993Objectification of women. Awareness letter on psychoheresy "The sexual objectification of women", V7N2, March-April 1999Zarchikov, Rebecca, "Show me, don't tell me"."