Martha has chosen women as her target market, but Martha needs to consider whether women are the decision makers when it comes to household items such as mouse traps. Martha may try to target males. Men who see it as their role/duty to take care of pest control in the home, thus protecting women from the gruesome nature that this process usually entails. In the case of Trap-Ease the mouse may be trapped alive in the trap and women may not want to deal with this aspect, but the man may have no problem disposing of the trap with a live mouse. Commercial businesses such as offices and warehouses are another option Martha may want to consider. Business owners who need to safeguard their supplies and equipment can be well served by Trap-Ease. Martha should appeal to these people by showing them the benefits of using Trap-Ease instead of poison or the traditional mousetrap. One of the advantages is that when poison is used, mice can die anywhere and stink up the office environment before they are found, whereas with Trap-Ease you would know exactly where you put it and can dispose of it in a timely manner. the food service sector such as restaurants and canteens is another market Martha can target. The food service industry must maintain certain health standards, one of which is maintaining a pest-free environment. Martha can show them the benefits of using Trap-Ease to achieve these standards, thereby better serving their customers while at the same time protecting their food supplies, ingredients and their business from infection by mice. Pest control companies would make a great target market. for Martha. These companies specialize in finding solutions for their customers, and Martha has to convince them that Trap-Ease would be a great product for their customers. Since a breeder invented Trap-Ease, breeders could be a target market because it appears that the inventor was having a problem with mice and other breeders like him may experience the same problem. Martha could leverage the retired rancher to reach this target market. Describe the current marketing mix for Trap-ease. Do you see any problems with this mix? The marketing mix is ​​the set of variables that managers can control to best satisfy customers in the target market. A typical marketing mix includes the product offered at a price, with some promotion to tell customers about the product and a way to reach the customer.