Between business and environment in tourism1. IntroductionThis report will contain a SWOT analysis of the tourism industry as a whole, but will mainly focus on activities relating to UK countries and companies, as the tourism industry covers a huge global area. Points will be raised which will impact countries globally and the UK which will be made aware of throughout the contents of this report. The tourism industry comprises many different organizations that can work together and against each other to earn a share of the £1 billion. tourist cake. Airlines, travel agencies, hotels and many other businesses have much to offer the tourism industry, for a variety of reasons which will be discussed.2. Strengths It seems that in recent years the tourism industry has grown rapidly bringing many strengths to the sector. First of all, in 2004, world tourism revenues increased by 10%, reaching a record figure of 622 billion dollars, according to the World Tourism Organization. The United States recorded the highest turnover from tourism, whose revenue grew by 16% to $75 billion, followed by Spain with $45.2 billion and then France third with $40.8 billion. Tourist arrivals increased globally by 11% to $760 million, the fastest growth rate in nearly two decades. (Bloomberg News, 2005) As for the United Kingdom, it is the world's sixth largest travel and tourism economy and accounts for 9.4% of the country's gross domestic product (GDP), as well as 2.6 million jobs. Work. The global travel and tourism market is forecast to grow by 4.2% annually over the next decade and UK travel and tourism is forecast to grow by an equally impressive 3.1% annually over the same period (Chris Druce , Caterer and Hotelkeeper, 2006). This is undoubtedly a strength on which the UK and the global travel and tourism industry can build. 2.1 Furthermore, it seems to be much cheaper to go on holiday abroad these days and a perfect example of this is the fact that this Easter holiday, there will be a record number of Britons going abroad. According to the Association of British Travel Agents (Rupert Neate, The Guardian, 2007), 2.5 million will have traveled abroad over the bank holiday weekend. This will be a great help to the UK tourism industry, even if people move abroad on holiday, as the government will receive corporation tax from the companies that take these people abroad and the more money they will make, the more the British government get in return.