Unimportant metrics should be avoided from the Executive Dashboard as they hide important information. For example, if data from an e-commerce website was tracked for the executive dashboard, including metrics such as visitors by continent, visitors by country, and visitors by city, all three are correlated and two of them are subsets of others . Including them all in the executive dashboard would create redundancy, which would actually be a distraction from the core metrics. Therefore, while creating an executive dashboard, you need to consider it as a thoughtful practice to avoid unimportant and redundant things