The advertisement suggests that the woman does not have to use much force to clean with the magic eraser. The daughter's hand is shown pointing towards the window, as if amazed by the cleaning ability of the product. The mother is shown instructing her daughter on how to clean with the magic eraser, it is important to note that the child is not a boy. The advert shows only the mother and daughters, the upper body, only one of their arms is shown and both are in charge of cleaning the