The Solar Power Case Study Ed Welsh and Bo Haeberle discovered the idea of ​​the solar power supply. After years of development, the product has been very successful. It has also won numerous awards, including best new product at the Bird Watch America trade show, the national birding convention. Subsequently, Ed and Bo decided to sell their final product under the new company Squirrel Defense, Inc. They opened a small shop in Greensboro and began manufacturing the solar power supply so they could take orders for the required product. The owners spent too much time and money developing the product and now their expectations are high because they have the advantage of a unique product and even investors have shown interest in the company. After time, the initial enthusiasm passed, the owners discovered that the perfect product is not enough for a successful business. There were problems with cash flow, production, and unmet needs. While the owners spent time developing the product, they forgot to do adequate market research, did not set a sufficient strategy, were unable to set a competitive price, did not advertise properly and forgot about the target group. However, there are new problems that Squirrel Defense, Inc. is supposed to solve, like the latest one with an investor demanding a business plan that never actually existed. To solve all the visible and fundamental problems the company faces, it must first identify them all and above all find the causes. Next, the company should develop a business plan with all its adequacy: mission, vision, strategic and financial objectives, corporate, functional and operational strategies and marketing, p...... middle of paper ...... d carefully and checked at regular intervals. It all depends on the good business plan that will attract potential investors and bring positive financial results. The company with the unique product, with competitive advantage ahead of the competition, faces several problems. When Squirrel Defense Inc. wants to solve its problems it simply has to create a business plan with mission, vision, goals, marketing, production and financial plan. All of these questions will give the potential investor an overview of where the company is, where it wants to be and how it will get there. Furthermore, he will offer a solution to his problems regarding marketing, production and finances and show how he can be successful. Bibliography Thompson, A. A, Jr., & Strickland, A. J. III (2003). Strategic Management: Concepts and Cases (13th ed.). New York: Irwin/McGraw.