USA Today has been a very successful company. When newspapers were the only form of news read, USA Today cornered the market in the national newspaper arena. With the advent of the digital age, it was time for change. New companies were emerging as leaders in the online news arena, and established companies were also moving into online news. USA Today needed to move in a different direction. They had to deal with the advantage or even the competition. USA Today, or USTA, was launched in 1982. It was the first national newspaper and offered news from every state in the nation. It had both weeklies and dailies. While it started slowly, as the quality of reporting increased, advertising and revenue also increased. Values ​​included independence, fairness, accuracy and trust. Loyalty was something journalists loved and appreciated about the company. But, in the late 1990s, things began to change. Online journalism became popular, with more and more people turning from newspapers to the Internet for breaking news. How would USAT have handled such a change? They were losing their market share in newspaper sales. Their answer was Online, the USTA's version of online news. They started the network strategy. This strategy integrated television, paper and digital news. USAT would create content for television, the newspaper would provide content to Online, then digital images would be sent to the newspaper and videos to Online. Online started as news where people paid a monthly fee, this quickly turned into a free newspaper. , with advertising as the main source of revenue. Online began as an autonomous operation independent of the editorial team, its operations and its culture....... half of the newspaper... management must decide whether to separate or integrate and make a clear move towards that choice. Whatever the choice, the decision must be made and management must be aware that, regardless of their personal feelings, they must communicate it to everyone in their department. USAT needs to determine where they are going and get that message out to everyone. Management must take the lead in making a decision and involve everyone in that decision. By communicating how the company is moving forward and making everyone's role clear, USAT can make the transition much clearer and easier for all employees. Curley has made an enviable decision to fit in and appears to have been successful. They only had one year where circulation was down. Although people seriously doubted the integration process, it worked and USAT is still a successful company.