When most people make the decision to purchase a product, they take certain factors into consideration. The importance and number of these factors influence the amount of attention paid to purchasing a particular product. This “thought” is called involvement. Engagement is the relevance or importance that a product, service or opportunity has for a person. Whenever a person buys something in a store, there is a certain degree of involvement that he will use to contemplate. This degree can range from low involvement to high involvement. For me, an example of a low involvement purchase would be the shower gel I bought from Asda and a high involvement purchase would be my mobile phone. Low-involvement purchases are decisions made more quickly and with less concern about brand, quality, durability, etc. As mentioned above, an example for me would be bubble bath. I recently ran out of body wash and as I'm a study abroad student from the US, I couldn't find my usual brand in Leicester. I went to Asda and it only took me two minutes to pick out a new one after realizing they didn't have my normal brand. I had used Dove before, so I knew I could trust the quality, but I wouldn't be swayed if they didn't offer Dove. I took the time to smell a few and ultimately chose the Dove Purely Pampering Almond Cream scented body wash. The only involvement in this purchase was how I was influenced by my personal sources, my preconceived opinions about the Dove brand. The factors taken into consideration in this purchase were all cognitive elements, rational rather than affective or emotional ones. My example of a high involvement purchase is when I bought my cell phone. About a year ago my plan... mid-paper... Nominally, consumers like to feel that they are receiving adequate value for their money or that the quality of the product matches or exceeds the amount it is priced at. Considering how the economy has performed over the past 15 years, many people will jump at a good deal. Companies also look at the sociology of their consumers. They take into consideration things like gender, ethnicity, religion, culture and age. These variables help the company understand its target market and modify it to meet the needs of those buyers. From a psychological perspective, companies will look at aspects such as self-image, prestige, lifestyle and even food preferences. Behaviorism is everything the consumer does, thinks or feels. Companies will try to take these behaviors into account when creating their products, but it can be difficult because the behaviors are very individual.