How Internet marketing is based on marketing principles and gives customers more freedomCustomer benefitsIncreased availability of so many products and services on The Internet has introduced so many opportunities and benefits for customers Opportunities to compare and select suppliers The Internet allows for great price transparency for consumers, this allows the consumer to compare the price of each product on the Internet, prices are stored digitally in databases, shopping robots or search engines of prices are used to search for the best prices available on the web (www.kelkoo.co.uk) and (www.gocomparison.co.ukThe two screenshots show the prices of the products and a button that says compare products the price of the products is bold to stand outM1The benefits of Internet marketing for customers is that customers do not have to physically visit a store to see which product is cheaper to buy than another with Internet marketing customers can easily compare prices and quality of a product with the click of a button Internet marketing beats traditional marketing because the advantages are that consumers can easily sit at home and click and the website simply simulates the prices and shows the value of each product and which product is the best to buy, also it is not need to visit a store and often ask a staff member questions about which product is cheapest and where a certain product is located they can simply compare prices and choose which product is best for them in the comfort of home. The disadvantages of Internet marketing are that the prices of products often change online and when comparing the price of the two products can increase at a later stage Increased bargaining power Instead of setting prices by organizations, the Internet is able to reverse this situation on the other hand, for example ebay.co.uk and letsbuyit.co.uk allows customers to set their own prices on products where consumers and sellers must bid for the product after seeing the minimum acceptable reserve price for the sellerM1This it benefits people as they can sell a product at their price from which they think they can make a profit and also consumers who are willing to make a bid for the product will know that they can get that certain product at a cheap price, so in a store Internet marketing beats traditional marketing because