Apple iPodIntroductionOn the following pages you will find information on the marketing strategy and market position of the Apple iPod. In the introduction there is a brief look back to distinguish the successful marketing campaigns of that period. The discussion focuses on the market share held by the iPod, the timing and application of the marketing mix that explains the success of the product among its competitors. Finally, there is information about the target markets and future goals of the product. If we were to indicate the most emblematic marketing campaigns and products of the 20th century, we will probably limit ourselves to names and brands that are familiar to us, therefore they were launched on the market not so long ago. As a definition of emblematic we would use: which represented rapid growth in sales and a significant increase in profits. On the website www.AdAge.com the creators carried out research on the most successful campaigns from the early 1990s to 2000. The list is as follows:1. Volkswagen, “Think Small,” Doyle Dane Bernbach, 19592. Coca-Cola, “The Refreshing Pause,” D'Arcy Co., 19293. Marlboro, The Marlboro Man, Leo Burnett Co., 19554. Nike, “Just do it", Wieden & Kennedy, 19885. McDonald's, "You deserve a break today", Needham, Harper & Steers, 19716. DeBeers, "A diamond is forever", NW Ayer & Son, 19487. Absolut Vodka, The Absolut Bottle , TBWA, 19818. Miller Lite Beer, “Tastes Great, Less Filling,” McCann-Erickson Worldwide, 19749. Clairol, Does she…or not she?”, Foote, Cone & Belding, 195710. Avis, “We try more", Doyle Dane Bernbach, 1963Some of these brands are not so famous nowadays because they failed to maintain their position as market leaders, but the others are still a great representation of how successful a product or brand. Their development is studied and observed by many specialists and marketing experts who try to explain and show why these products have been so successful. The answer is very simple. The whole secret lies in the implementation of the marketing mix. Of course, along with the world, it has changed over time and if we try to apply a strategy from the mid-1950s to the current market, it will most likely fail. This is why we can simply say that marketing is about placing the right product in the right place where the desired customers will be able to purchase it at an affordable price.