Bullying has been a social problem since the dawn of civilized man. There have always been people in society who intentionally harass and abuse others, both physically and emotionally. Traditional bullying was an act of verbal or physical harassment between a bully and his victim. Usually the bully was an individual who held more power or strength than the person being bullied. Over the past two decades, bullying has become an act that can be done virtually through electronic devices. Cyberbullying is a relatively new term that describes the act of bullying through the use of an electronic medium such as email, instant messaging, websites, or text messages. This new form of bullying no longer requires the imbalance of power or strength between a bully and a victim. Everyone is on the same playing field and holds the same power when it comes to cyberbullying. This digital phenomenon is ultimately the product of the rapid growth of communication technologies such as the Internet and mobile phones. As described by Robin Kowalski, Susan Limber, and Patricia Agatston in Cyber-bullying: Bullying in the Digital Age, the phenomenon of cyber-bullying is the direct result of the inventions of new technologies and the improvement of current ones. The rest of this article will contain research from their book, which discusses new trends in social interaction between children and adolescents resulting from the use of different communication technologies. The book mainly focuses on the criteria for an act to be classified as cyberbullying and how new trends in social interactions provide the perfect environment for children and teenagers to bully each other via electronic means... middle of paper... . ...turned towards research. This topic still needs more attention and research to prevent negative psychological impacts on children and adolescents. Unlike traditional bullying, cyberbullying is something that cannot be avoided. A cyberbully can be located anywhere and continue to bully his victim as long as he has access to an electronic device with an Internet connection. Cyberbullying takes traditional bullying to a whole new level and over time there will have to be ways to protect children and teenagers from cyberbullying because new communication technologies are developed every day. Works Cited1. Kowalski, Robin M., PhD; Agile, Susan P., PhD; Agatston, Patricia W., PhD (2008)Cyberbullying: Bullying in the Digital Age. Kindle edition, downloaded from Amazon.com. Blackwell Publishing.