Therefore, Van Gucht and colleagues (2008) provided empirical support for the idea that neutral stimuli can be paired with food through classical conditioning and that these stimuli can elicit cravings and approaching tendencies. Further studies have supported the conclusion that food cues can be conditioned via Pavlovian conditioning procedures (Van Gucht, Baeyens, Hermans, & Beckers, 2010; Van Gucht, Vansteenwegen, Beckers, & Van Den Bergh, 2008). However, none of these studies addressed the most important question related to emotional eating: can emotions become a CS through classical