Christian Metz's theory that filmmakers create a language can be applied to Mulvey's feminist theory. Men dominate the film industry giving them control over language, meaning and how women should be seen. The Apartment was written and directed by Billy Wilder, who is male. She had the power to create how she thinks women should be represented. The film shows the patriarchal work environment of the insurance company run by men, but Wilder decides to let the female roles lead. The film's language addresses topics that were taboo at the time such as sex, business, divorce, etc. This is Wilder's attempt to take on the standards of the film industry and challenge them. The role of women was changing after the Second World War and Wilder symbolically suggests this throughout the film through a language he invented. The film goes deeper than the comedy as it is presented. It's dark and light, cynical and human. These simple images called denotation contain a deeper meaning that has greater value in the creation of a cinematic language, connotation according to Christian Metz. The connotation in The Apartment seeks to change the way viewers see women. It is possible to apply both feminist theory and semiotic theory to the film The Apartment because it has its own specific language that comments on the representation of women in the 1960s and at the same time challenges