This will turn away customers because it becomes frustrating if the customer gets the wrong order time after time. Additionally, the wrong person can pick up the order because more than one person ordered the same drink. This is equally upsetting because the customer has to wait longer to receive their order. Several customers will stop coming to the bar if they have no choice but to wait more than a couple of minutes on more than one occasion and if they keep getting the wrong order. Customer Segment Coffee Drop's customer segment is small corporate coffee shops. They will use the ordering system to improve their business and acquire new customers. Additionally, this product will be marketed to companies like SquareⓇ. SquareⓇ is a technology company that helps small businesses track inventory and allows customers to use credit cards for payments affordably. This company will be able to easily incorporate the existing payment system into this ordering system to develop a seamless and easy-to-use system for both customers and the company. Unique