(Bradbury, 2015) This group consists of men and women, aged between 50 and 64, with an average income of over 60,000. Furthermore, they live longer by focusing on a healthy lifestyle, feeling younger and younger, remaining engaged, active and more satisfied, thus prolonging their youth. Additionally, they have significant wealth and spending power due to the fact that they have a well-established income and some have just retired and are looking for other ways to spend their money.