TPS is based on the concept of lean manufacturing. This concept also includes innovative practices such as Just in Time, Kaizen and Six Sigma and so on. Toyota has worked tirelessly over the years to establish this distinctive expertise. No other automaker can do this as well as Toyota does. This specific expertise has led to a competitive advantage that has given Toyota a sustainable brand and market leading position. BCG Matrix High relative market share Low relative market share High market growth STAR • Lexus- luxury sedans • Hybrid Prius • Land Cruiser SUV DEMAND • Scion – for youth in USA • Camry / Corolla – as hybrids • Biofuel, energy solar, hydrogen gas • Diesel engine cars for India, South East Asia • Small cars for India / China • More SUVs and MPVs: Fortuner Low growth CASH COW market • Camry, Corolla sedans • Innova, Venza –MPV • Daihatsu - small cars DOG • Celica, MR2 -for young people • Tundra –pick-up • Crown, Cressida, Corona, Quails: