INTRODUCTIONTobacco advertising bans have become common in developed countries but are less common in developing countries. In the context of the above mentioned, “tobacco advertising” therefore means any commercial communication whose primary, secondary communication or incidental purpose or effect is to promote a brand of tobacco or promote the use of tobacco (extract from the Convention WHO framework on tobacco control). Tobacco advertising can be direct or indirect. The direct form of tobacco advertising is as explained above, while “indirect advertising” includes the association of a brand element of a tobacco product with a good or service of a non-tobacco product, and the advertising or marketing of that good or service. Indirect advertising is a deliberate strategy used by tobacco companies to circumvent bans on tobacco advertising and must be addressed if the FCTC (Framework Convention on Tobacco Control) is to be effective. Tobacco advertising was banned in India in 2004, the year the study began, and cigarette companies are devising new ways to reach relatively untapped audiences by adopting indirect means. ARGUMENTS FOR A BAN ON TOBACCO ADVERTISING IN INDIAThe ban on tobacco advertising in India indeed has a great impact on tobacco consumption in the country. Before the ban, research shows that a significant number of homeless children in India spent a considerable portion of their income purchasing tobacco, often prioritizing tobacco over food. The ban on tobacco advertising has therefore significantly reduced tobacco consumption in India, as well as the share of income spent on tobacco consumption. As a result, the ban on tobacco advertising abolished the deceptive and misleading… medium of paper. .....should do with regards to tobacco advertisingConsidering the argument for banning tobacco advertising in India. Recall that ITC Ltd, a tobacco company in India, has announced that it will voluntarily withdraw from all sponsorship events, regardless of legal position on the matter due to the ban on tobacco advertising and program sponsorship by tobacco companies. In my opinion, I think a limited or narrow and well controlled/implemented ban should be imposed on tobacco advertising as smokers are aware of the health danger involved, therefore tobacco advertising should not have been a total ban. from Government of India [Webpage] available at http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm [Accessed Monday 24 February 2014]