They knew that if they wanted to succeed in China they would have to respect Chinese culture. Starbucks knew that the way they advertise and promote in the United States would be too risky in China because some Chinese would interpret it as an attack on their tea-drinking culture: they placed stores in high-traffic, high-visibility locations. Starbucks knew that it would eventually have to start slowly bridging the gap between the teak-drinking culture and the coffee-drinking culture. This they achieved by introducing drinks that included local tea-based ingredients into Chinese stores. During the research, Starbucks concluded that market research had supported their internationalization strategy. Starbucks market research showed them how important brand consistency is to Starbucks customers. In an emerging market like China, when new stores open, Starbucks sends the best baristas for the launch. The best bartenders lead the training of the other bartenders who will continue once the launch is over