Lindstrom provides examples of purchases made by strong associations, since associating helps in making decisions. However, the association could also be negative and the sequence of elements in the association is important. These associations and the sequence in which they are introduced can have the effect of increasing or decreasing the quality of a choice, creating a “halo effect”. These associations can be seen in practice in nice restaurants and hotels, the entrance or lobbies are made very welcoming and guests are immediately welcomed. We try to ensure that first impressions are the best. I've come across websites that have started using it to some extent. When opening a shopping site I am greeted with a colorful popup that says “Hi, welcome,” or something similar. I was initially reluctant to find it welcoming as my initial association with a pop-up is negative. But I was surprised to find a welcome sign on my first visit. Since then, many shopping sites I visit have a welcome and discount popup provided. How it becomes a norm what many sites do. But with the first site it was the reception that I now associated and automatically go to the site for several