William Ury wrote the book Getting Past No: Negotiating in Difficult Situations ten years later and in response to his book Getting to Yes. People wrote to him saying they wanted to get to yes, but how do you do it what if the other party says no? Getting Past No breaks down the negotiation process into five fundamental steps called Breakthrough Negotiation. In the Overview section of the book titled “Breaking Through the Barriers,” Ury defines negotiation as “the process of communicating back and forth to reach agreement with others.” (p.4) Brings to our attention the negotiations we face every day. day. As I read the book, I thought about situations in which I find myself negotiating with others. The book states that there are "Five Barriers to Cooperation". effect on the result. That you give in or react can end the negotiation. The second barrier is that you give up or they give up and they certainly don't want to do it. The fourth barrier is “Their Dissatisfaction”. The other party “may not see how they will benefit”. (p.9) Even if their interest is satisfied in the negotiation, “they may fear losing do it if should backtrack." The fifth barrier is “Their power”. They may see it as a power play and will show their power to get what they want. Preparation is key to any negotiation and sets the stage for your discussion. You can't afford not to be prepared, even if it takes time away from the negotiation. According to Ury, you should spend a minute preparing for each m...... half of the paper ...... n. I enjoyed reading the book and comparing its relationship to what we studied. I found the book easy to read in its step-by-step format. He provided many examples to prove his point and to show how the steps could be performed. As I read the book I thought about events in my daily life that I find myself negotiating with people, whether it's a family member, my supervisor, or a client. I would recommend this book to anyone in high school or older, as these steps could be used in everyday encounters as Ury describes in the book. I believe it will take practice to be able to negotiate confidently. I was left with the question of how to trade when you don't have a BATNA that you could realistically use. Sometimes we find ourselves in situations that we need to negotiate and we have no alternatives.