First, I changed our retail space to reflect a more traditional furniture store, rather than a do-it-yourself type store, in where the finished furniture, materials and colors available were displayed. Customers would come to the store and we could provide the experience they needed. They could choose to purchase furniture on display, or bring their own idea and the seller would help them develop it and even visualize it through software purchased by the company. They could browse our catalogs and adapt and customize any model they like. This process was extremely simple from the customer's point of view because the seller would do all the work for him. To support this level of customization I provided sellers with numerous furniture catalogs that contained ideas for customers and provided many hours of training on different materials, configurations and trends, as well as providing tools to facilitate their work.