Word count including in-text citations = 500.IntroductionTechnological progress has offered companies the opportunity to operate and reach their customers through electronic platforms, giving rise to new business, commercial and marketing systems including e-business, e-commerce, e-marketing and mobile commerce. However, the terms are mostly confusing and used interchangeably, so the goal of this discussion is to differentiate them. Furthermore, the discussion defines the e-marketing strategy and explains how it works.Discussion1. Difference between e-business, e-marketing, e-commerce and mobile commerce. E-business involves the use of electronic means for daily business operations. It involves using Internet technologies for business processes, providing superior quality products, and reducing business costs. It can be applied in any business operation, including manufacturing, purchasing and sales. (Manuela & Varajao, 2011) E-marketing is a subset of e-business in which electronic means are used for marketing activities with the aim of achieving marketing results...