To address us as readers, I have noticed that Gladwell takes various approaches to intrigue us as an audience. One such approach is to tell his thoughts through a story of various individuals who have struggled to succeed. Another approach is through the use of analogy. Analogies are used to “argue from one specific example to another, reasoning that because the two examples are similar in many ways, they are also similar in one further specific way.” (Weston 19). Gladwell uses the use of analogy to compare the overall outcome of the story, which is that at some point how high your IQ is doesn't matter, to situations his audience can relate to or know how