The registered trademark Red Bull reserves the exclusive rights to the logo, name, symbol and design of the product, which identify and distinguish it from other products. In this case, Red Bull argued that the competitor was misleading customers into believing that its product was a Red Bull product or was endorsed by Red Bull because of the similar name and packaging, and therefore carried the quality offered by Red Bull. Red Bull, one of Austria's leading energy drinks, has won a trademark infringement case against a local importer of a drink called "Bullfighter". Red Bulls is a registered trademark in the United Arab Emirates. They also registered and received rights to their sign, name and business. Here the court ruled that the second company is abusing Red Bull's trademark. They are trying to make customers believe that their product is a subsidiary of Red Bull