“The big chains have apparently decided that it is much easier and much more profitable to increase the size and fat content of their portions rather than combat eating habits largely formed by years of mass marketing” (Schlosser 539). There are marketing strategies that big companies use, but no one forces families to eat there, but there is always comfort in knowing what to expect. Real change comes from good parenting and truly motivated people. People prefer to stick to what they know and everyone knows McDonald's. Therefore, it is a first choice for many Americans. On the other hand, there are people who enjoy eating at quirky local restaurants and choose to experiment outside of their comfort zone when choosing a place to eat. Daniel H. Pink, author of “Drive: The Surspiring Truth About What Motivates Us” states, “that what we're looking for is a place of productive discomfort: 'If you're too comfortable, you're not productive. And if you feel too uncomfortable, you're not productive. Like Goldilocks, we can't be too hot or too hot