Computers and technology make it easier for entrepreneurs to enter this market. Not only do big tech companies compete with each other, but they also compete against small programmers who know how to code. Nowadays, you'll never know for sure when a small group of engineers or computer scientists will create the "next big thing." Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple's current competitors are Microsoft, Google, and Facebook, as well as a few other technology companies. Most people strongly believe that Apple is one of the strongest companies in its industry, but some other people have biased opinions. Financially, they are the strongest company in the world. Additionally, people are always willing to pay a premium for their products due to their durability, quality, and previous experiences with Apple products. Apple is always looking for new ideas and innovative concepts produced by self-motivated entrepreneurs. They always try to hire bright minds and let them grow within the company. Many entrepreneurs, programmers, and engineers have no problem working for Apple due to their established benefits. Apple offers its employees the best benefits in the world. They also fairly compensate their employees who work in the front-end store