Tuition Costs High and Rising It's no secret that going to college is expensive. However, this is exactly what today's society is accustomed to. Today's students are somewhat forced to go to college if they want a stable, well-paying job. These students may or may not take into account that if they take out student loans, they will be in debt for years after graduation. So, they may wonder why an education that should help them earn so much money, is costing them so much money. John W. Shoen explains the reasons why college tuition has risen so much in his article "Why Does a College Degree Cost So Much?" Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay John W. Shoen wrote the article “Why Does a College Degree Cost So Much?” to inform readers why tuition costs continue to rise and introduce the issue of how expensive a higher education is. Shoen, a business reporter for CNBC, uses a variety of resources to try to reach the audience's sense of logic. For starters, he cites several research studies and organizations such as The Delta Research Project and The Center on Budget and Policy Priorities, as well as interviewing professors and other staff members at several universities. Shoen also appeals to readers' sense of logic through graphs, which show the rising cost of education in relation to rising inflation and the Consumer Price Index (CPI), as well as other graphs associated with this on exactly where universities spend their money. and where they get the money from. It also uses an interactive map, which indicates the amount of money each state, as well as each college and university, receives from donations. All of the above resources help the public understand the reasons why college tuition continues to rise. Initially the audience seems to be aimed at anyone interested in the topic, such as students, prospective students and their parents, or those paying for higher education. On a deeper level, in addition to laying out facts to help the general public understand why they pay so much for college, Shoen also seems to introduce a problem. Therefore, the intended audience is government officials, colleges and universities, who can work directly to reduce the cost of tuition. In both cases, the author absolutely makes his point to inform people of the problem of how expensive a higher education is and informs his readers why this is so, which in return readers can take his findings and look for solutions. . Although the article is quite long, Shoen's language is relatively easy to follow. He does a great job of moving from one paragraph to the next, and although he states several facts, none of them are repetitive and keeps the article interesting. His use of graphics also keeps the article interesting by breaking it down and summarizing information, so if a reader gets lost or doesn't fully understand the text, graphics can help them understand or answer some unanswered questions. In addition to using graphics to break up information, Shoen also uses headings. These titles also help you navigate the document. Each column is dedicated to one of the reasons why the cost of membership is increasing. For example, under the title "Climbing Walls, Lazy Rivers," Shoen explains how colleges and universities compete for the best students and to do so build world-class facilities and hire the best professors to convince students.