Panda Express is one of the fastest casual restaurant chains offering Chinese American cuisine anywhere based in Rosemead, California. It has nearly 2,000 stores in 50 cities across the United States, the District of Columbia, Puerto Rico, Guam, Canada, Mexico, South Korea and the United Arab Emirates. The first Panda Express opened in 1983, in Glendale, California. Products The Panda Express chain offers a variety of dishes inspired by American Chinese cuisine. American Chinese cuisine is a type of Chinese cuisine developed by Americans of Chinese descent. All dishes served in many restaurants follow American tastes and often differ significantly from Chinese ones. The "combined meals" are served according to the customer's choice. No MSG is added to any of Panda Express' foods nor does Panda Express purchase from suppliers who add MSG. Positioning and Market SharePanda Express is a Chinese fine food and beverage restaurant chain that targets young people and adults from middle and upper income groups. Dominates competition in the QSR (quick service restaurant) market for Asian cuisine. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Panda Express has retained 85% of the Asian QSR market, staying ahead of Pei Wei Asian Diner which has nearly 11% market share and Pick Up Stix, with a share just under 4%. But when it comes to QSR market share as a whole, Panda Express faces fierce competition. PEST Analysis Political Analysis The United States has a federal government. The political environment here is highly competitive. The heated competition of national election seasons can create obstacles for restaurants by creating an overall atmosphere of negativity. The government is spreading knowledge about healthier foods, so it can influence business. Under the U.S. Health Menu Choices Act, restaurants with more than 20 locations in Ontario, Canada, are now required to openly post the number of calories for food and drinks. A change like this can definitely affect your food purchases, including the import and export of ingredients needed for your business. Economic AnalysisDue to the demographic transition in the United States, the demographic dividend is very low. Secondly, people here are unemployed, which in turn means their earning capacity is relatively lower. There are many grocery outlets that continue to offer discounts and offers for consumers. This also has a great chance of impacting the business. Social Analytics Social analytics is based on what consumers want. In the United States, healthiness is currently in focus. This is not only pushed by government authorities, but also demanded by consumers. This is mainly influenced by people's lifestyle. Vegetarian and organic nutrition is becoming less and less a trend and more and more a lifestyle choice, especially among the younger generations. Technology Analysis Technology can give a competitive advantage to Panda Express. The United States is a very technologically advanced and welcoming nation. The technology is needed to create packaging, food labels and the rapid production of food. New food companies may lack technological muscle compared to veteran food companies like Panda Express. Other than that, looking at the competitive analysis, Panda Express has a lot of competition in this food and beverage segment, but it still has an edge in the quick service restaurant category..