According to Mr.Ghosh, digital marketing is the way you communicate and send the message of your product or service to your customers through online channels, and the main digital marketing channels are social media: “anything that refers to the two modes of communication”, video advertising, content marketing, digital direct marketing and mobile advertising. The main tasks that digital marketers face on a daily basis are choosing the best channels to promote their clients' activity, using these channels to get the best coverage, coordination between publishers or online service providers shouldn't they be banned"? Get an original essay A digital marketing plan starts with a meeting between the client and the media team to discuss the client's business, product/service and target customer out of the next marketing plan, which marketers call “the briefing.” After listening to the customer's needs, the team conducts internal research using the save data they have, i.e. "the records" or database (which may be provided by the customer) so that the marketing team can analyze the data to identify what problem the customer has and where the gaps are in their current marketing plan. During an information meeting, the customer typically mentions that their product is of high quality, has good performance and a competitive price, but is not purchased. Therefore, the marketing team analyzes the data and the current marketing plan that the client has using SWAT analysis, root cause analysis. Based on this interview, I am convinced that by using digital media technology, we can target the right customer for our product. In other words, we can predict those who are willing to buy our product based on various customer statistics and insights, such as what they are eating, their age, gender, income, and even the last places they visited. For example, knowing that a customer opened an ad on a website for 20 seconds will indicate that they were intrigued by that product. The next time he visits the website, marketers can change the ads to something that will attract the same “future customer” such as a discount, an offer or even a reward. This is called retargeting; a very smart approach to digital marketing. The disadvantage of digital marketing is that we need to monitor channel content, such as website content or online portals to ensure brand safety. We don't want client ads next to breaking news stories about human rights abuses by ISIS or content that uses racist comments. With offline marketing, such problems are unlikely to occur. Ultimately, it is about the product or service that the customer provides to the market. Building a good brand image in the minds of customers is crucial, because based on studies, a normal person's mind absorbs 3 main brands, so the customer should build a good brand to compete with in the market and this product must be well designed , be updated and requested by customers. “Everything else will be easier later” according to Media Marketing Manager Mr. Shadab. Concerns and Criticisms of Social Media As social media has become increasingly popular, multiple concerns about the technology have emerged. If comments and tweets are published hastily, this can lead to marketing disasters that can damage both the reputation of the client and their agency. In the moment.