Mother's Day commercial advertisements play a necessary part of this sales process for the company to introduce a new product and convince more customers to spend on its products, so that the company can earn more profits. However, it is a challenge to think of an idea that will attract more attention from customers as every company is trying to achieve this. Sometimes, advertising might negatively influence consumer behavior because when an advertisement is too attractive, customers will spend more on an impulse purchase, wasting their money on useless products. Surprisingly, a new commercial released by the skittles company doesn't introduce a new product or brand new flavor, but they're filming a new commercial to celebrate the upcoming Mother's Day on May 14th. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The thirty-second skittles commercial begins with a close-up view of an elderly woman's hand, who is pouring a pocket of skittles of numerous colors for her hand. Suddenly, the scene pans back to show his upper body. The old woman looks straight at the camera with her glassy eyes, trembling a little to throw the skittles into her mouth. “Lemon,” a deep voice comes from the woman's side. “Uh-huh,” the women respond. When the scene switches to the man's face, he seems comfortable sitting next to the woman, it is obvious to see that he is the woman's son. As the old woman tosses another skittle into her mouth, the man says the flavor out loud: “Orange,” “Uh-huh,” the woman replies again. Horrifyingly, when the setting zooms in on both characters' bodies, their intestines are exposed, lying across their legs. The woman continues eating skittles until the man says, “I love eating skittles whenever you eat skittles.” As he turns, he continues to smile at the woman, who responds, "I love that you eat skittles every time I eat skittles." They look at each other peacefully and laugh. When the man turns forward, he breathes a sigh of relief and says, “I miss Dad.” Then, the scene switches to a zoomed-in image of skittles with a rainbow background, showing the slogan at the bottom: "Cut the rainbow, taste the rainbow." Finally, the scene returns to the living room, where the man and woman sit calmly on the couch with a dog between them. The woman joyfully says: "Happy Mother's Day!" After watching this commercial, it apparently transpired that the skittles company did not give a direct message to convince the public to consume the product; instead, they sought to connect with all customers by releasing a new commercial for the upcoming Mother's Day, a traditional celebration, to indirectly influence consumers' purchasing habits and preferences. Since this commercial isn't advertising a new Skittles product, the company announces that they were honoring Mother's Day like everyone else does. This strategy is also known as pathos where the commercial showed a strong bond between a mother and child that influenced consumers' emotions. By expressing their love to all mothers in the world, customers will feel more satisfied with their product and will be more willing to purchase it when they see it in the store. People are also able to make guesses about this commercial, such as handing over the skittle at Mother's Day celebrations could increase their sweetness during the party, or they can also share this commercial with their friends or family to make fun of themselves each other. like the video did. In the first scene of the commercial.