Making more money by giving away free stuff is not a new concept to learn about. If you live in the United States, you must have heard of or visited Costco. The world's second largest retailer with 750 stores in 10 countries and annual revenue of $126 billion in 2017, it is a force to be reckoned with. If you visit one of its branches you will surely find tables at the end of the aisles offering food samples. You will see many customers buying the products they tried when they had no such intention when they first entered the store. So why does Costco do this? The simple answer is that it translates into sales. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In terms of marketing, offering samples is one of the steps to creating a successful sales funnel and when Costco can do it successfully, you as a creative artists in the digital world can certainly do it too. Sales funnels have come a long way. From being focused only on online businesses, they have expanded their reach and now anyone who has something to sell can use it. So if you're wondering that I'm a content creator and sales funnels are basically useless to me, think again because they work even if you don't have a product to sell. Bloggers, video producers, photographers, basically anyone who creates content online, rejoice! Because the sales funnel is a great way to sell your digital products by increasing the average order value of each customer. The end point of any business, online or otherwise, is to sell your expertise and earn profits. There are two ways to do this. One is to channel all your energy and resources into acquiring new customers and the other is to focus on your existing customer base and ensure that they become your valuable long-term customers. Sales funnels are a great way to achieve this latter goal. Let's take a simple example to help you understand the sales funnel even better. As a content creator, you may not be selling a tangible product, but there is always some goal you are willing to achieve. Maybe you want people to buy your e-book or you want more traffic to your site so you can get more sponsors, it is highly unlikely that every person who visits your site will ultimately buy your product. That's why you need to design your strategies in such a way that your visitors move from the first step of visiting to the last step of purchasing. In between you can end as many levels as you want, for example by asking them to sign up to a mailing list or offering a free sample, there are many ways to move them to the last level: get profits. First of all, when creating a sales funnel, always ask yourself. Is my offer really wanted? If it doesn't offer anything new or beneficial to potential customers, why should they buy it? An excellent idea is therefore to carry out a live launch to get maximum attention. For example, a live webinar is a good idea to sell you digital products such as online courses, Lightroom presets, character grids, audio products, or the latest software. Even if sales aren't steady at first, your visitors will be ready to move down the sales funnel to become long-term buyers. There are also many other benefits to using a sales funnel for your digital product. First, it will help you build the trust factor with new people. When you offer free content, more people will become interested and become potential customers. Secondly, if you are an expert in your field, you deserve to have it..