Index Uninterrupted Customer ServiceThe End of Conventional AdvertisingWorks CitedThe digital age we live in now has undoubtedly profoundly affected the way marketing works. In this essay I will explore the various ways in which companies market their products and services using digital media platforms. Businesses are now moving towards changing their marketing to accommodate advancements in the digital media era. Marketers are now realizing that digital media should be woven into a brand's overall marketing strategy. Although it has led to a substantial increase in the birth of new companies, it has nevertheless increased competition, making it increasingly difficult to succeed in the market. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Uninterrupted Customer Service Many businesses today offer 24/7 customer service to their buyers, not only because digital media makes it possible to do so seamlessly, but now businesses are taking up this challenge to compete with other rival companies. To keep your customers "happy and satisfied" you need to be constantly available to your customer base. Companies are now allocating their resources to address and resolve customer issues at any time of the day, online or on call. The support and reach offered by digital marketing channels provides a level “playing field” for all businesses, regardless of how large or large they are. establishing your own company is. In a way, this is advantageous for smaller companies as digital channels offer easy opportunities to track and reach their target audiences, which gives these small companies the same power as the "big shots" in emerging as stories of success. If we were still living in 2004, before Facebook and Youtube came out, I would have found it relatively easier to understand advertising in the market sector: the companies with the largest advertising budgets were already ahead of the game. They managed to reach more people and therefore managed to tell about their products and services. But, it's 2019, digital media is making strides towards evolving hand in hand with us humans. Advertising is no longer the same. The digital age has opened the doors to free advertising, which is why #ads are everywhere. Social networking channels like Facebook, Youtube, Instagram allow businesses to allocate a small budget for advertising and are good to go. The digital age has heralded a point in history where everyone can compete in the advertising game. The End of Conventional Advertising Television and radio were innocent players in the advertising game. With the advent of digital media, people are now turning to online content. Why should I watch the final season of Game Of Thrones on ad-interrupted TV when I have platforms like Netflix to binge GOT undisturbed without ads or interruptions? Even for businesses, online marketing channels offer good targeting practice as they only pay to reach, through advertising, people who are genuinely interested in what they are selling. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay To conclude, I would say that the digital age has reshaped the entire way companies dress up their marketing strategies. It has fundamentally changed the scope of small businesses, while hurting previously established companies. Many companies see the era., &.