IndexCountry profilePESTLE analysisEconomicSocial factorsTechnologicalEnvironmentalPodravka is a Croatian company founded in 1947 and exports to more than 40 countries around the world. Podravka operates in three main business segments: beverages, pharmaceuticals and food. Some products they export are Vegeta Seasoning, Fant Soup Mix, Lino Lada Spread, Kviki Snacks, etc. The product that is significant for us is Čokolino, which is a meal intended for children. It is loved for the chocolate chips which, combined with milk, create a balanced meal. It contains vitamins important for children's growth and is available in different flavors. The great thing about Čokolino is that it requires only one ingredient to prepare it and that is milk. The product is an excellent candidate for export to Angola because Angolan cuisine is based on milk and porridge. Podravka already exports to East, West and North Africa. It is familiar to their culture, to the market, to the people; and this makes it even more prepared to export to Angola. To successfully complete this expansion in Angola, Podravka will use an intermediary to deliver the product to end users. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Country Profile Angola is an African country with capital Luanda and a middle-income country. It is one of South Africa's fastest growing countries and the third largest economy in sub-Saharan Africa and ranks as the third largest export market in the United States. Angola is an oil producing country and a member of OPEC, in 2015 crude oil production was 1.8 million barrels of oil per day. Due to this the market fluctuates if the price of oil is compromised and cuts are made to the federal budget, as well as currency devaluation and high levels of inflation which slow import levels and economic growth. Inflation is continuously increasing; in 2015 it was at 10.3% compared to 2017 when it rose to 38.3%. Since João Lourenço replaced the last president who led the country for 38 years, the time for changes has come. Many new reforms are needed for the Angolan economy to achieve sustainable growth. An example of such reform is the economic stabilization program approved at the end of 2017. Angola is a great candidate to import Čokolino as it has a high birth rate. The fertility rate is 6 children per woman and Čokolino is convenient to prepare because it takes a couple of minutes. Because the birth rate and population are so high, it is difficult for large families to provide for all family members. Breakfast for the little ones is also an advantage because it is not expensive and is healthy for children while providing all the necessary vitamins with the consumption of a single product. The Čokolino product has been on the market for generations. Its soft wheat flakes with chocolate contain 7 vitamins and mixed with 2 dl of milk make an easy but very nutritious meal. It is primarily intended for children, but is still a pleasure for some adults. You can find it in six different packs, from 200 g to 1.8 kg. Furthermore, there are different flavors of Čokolino (chocolate, hazelnut, vanilla, etc.) everyone can choose the flavor they prefer. Price Čokolino maintains the market price throughout Croatia and varies from 11.99 kn per 200 g to 84.99 per 1.80 kilograms. The price may vary slightly depending on the store, its size or its convenience. When exporting to Angola, in addition to the cost of the product itself, we must consider the shipping price, taxes and transfer of the goods.Angola is known for its high food prices because food is organic and many people cannot afford that food on a daily basis. Furthermore, given the average annual salary and per capita income of $6,220 in Angola, Čokolino's prices would be adjusted and still affordable for their middle class. Promotion The Čokolino brand is known for its famous mascot, the Lino teddy bear which makes the product more intriguing for children, while its nutritious formula puts mothers at ease in preparing the meal for their developing babies. Their advertising is based on promoting the family as a breakfast-enjoying community. Besides that, Čokolino often offers many free programs for loyal consumers (e.g. calendars, toys, t-shirts, tablets, travel…). Čokolino also uses traditional advertising, commercials with catchy children's songs that talk about Čokolino as a healthy product for growing children. Place Čokolino is on sale in all Croatian shops selling consumer goods, markets, supermarkets, grocery stores. You can also find Čokolino on Amazon and e-bay which makes it easier for mothers with young children to purchase the product while it is time-consuming and efficient. PESTLE Analysis Political Angola is a republican country, November 11, 1975 has declared its independence from Portugal. In Angola every 5 years the citizens vote for the president, currently João Lourenço is leading the country. After the year 1992, the Angolan government established ANIP (National Agency for Private Investment of the Government of Angola). ANIP helps implement policies that stabilize the economy. The tax system is designed to encourage foreign investment and build manufacturing facilities. The city is divided into 3 zones for starting a business; in 1 zone companies can obtain tax reimbursement for 15 years and in 2 or 3 zones for 12 and 15 years. The economic GDP of Angola, one of the fastest growing countries, has increased rapidly. The best example is 2008 revenue of $28.62 billion and spending of $21.88 billion to grow the economy. Furthermore, it has natural resources, oil and gas. All this resulted in a per capita income of $6,220. The currency is Kwanza (Kz) and the exchange rate for 1 Croatian Kuna is 45.92 Angolan Kwanza. Which is very much in contrast to December 2017, where 1 Kuna could buy 25.51 Kwanza. In January, the central bank governor announced that the Kwanza can fluctuate within a range at foreign exchange auctions. At the beginning of the auction sessions, the Kwanza depreciated against the dollar and did not depreciate further. For the diversification of the economy, the government encourages foreign direct investment. Foreign investors have the same right to access incentives as local investors. Foreign direct investment in Angola increased by $8,559 million in 2017. The annual inflation rate in Angola fell to 18.56%. Exports increased to $8,119.72 million with an average of $18,243.49 million from 2002 to 2017. On the other hand, imports decreased to $3,157.43 million in 2017 with an average of $7,021, 44 million dollars. Social Factors Angola has a large population for its size, 28.81 million citizens and a growth rate of 3.4%. , the birth rate is 44.2 births/1,000 inhabitants and the death rate is 8.5/1,000 inhabitants. Angola is a nation of young people, as demonstrated by the 48.12% of citizens aged between 0 and 14 years, furthermore, 18.25% are between 15 and 24 years old and this represents 66.37% of the the entire population. The literacy rate is 67.4% of the population over the age of 15, males are more educated..