Index IntroductionPositioning of Social Media in Organizational CommunicationSocial Media Strategy in Organizational CommunicationConclusionsReferencesSocial media life right now has an incredible effect on the way information is acquired and exchanged. Therefore, organizations need to develop new methodologies in hierarchical correspondence, while life on social media can create worthy correspondence sorting apparatuses. The investigation is whether theoretical models of online life execution can be recognized within hierarchical correspondence with the aim of focusing on the communication needs of the organization. This article shows to what extent the life use of social media can improve hierarchical correspondence and what imperatives and dangers can arise from this use. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay IntroductionDespite still being respected with some fear and being seen as a potential risk within authoritative correspondence, new media has an impact on both the conventional media and the conduct of media clients. On the other hand, the new media have not canceled or supplanted the usual ones, on the contrary they have influenced them, forcing the latter to recognize them. Likewise, as in the case of exemplary media channels, new media have their advantages and disadvantages, so experts must evaluate them carefully to use them with maximum effectiveness. Using social media life popular sentiment is conveyed and eminent target groups of viewers can be reached through correspondence. This implies that the association's target large gatherings of people are "started". They will never again be satisfied with accepting and sharing data, however they will take on the commitment to decipher and observe the information. “Business correspondence should follow this pattern, or at least see it.” Even internal correspondence changes in online life. Representatives participate in social media life and increase the image and awareness of the organization. The internal correspondence work is developed to receive criticism from within the association. Large correspondence, through the usual channels, no longer meets the needs of representatives, nor does it create the feeling of having a meeting place. The outside sees the representatives as obvious representatives of the organization and in this way criticism takes on a notable role in structuring their notoriety. The test for associations is whether they can make their structures adaptable and orchestrated to effectively incorporate social media life into the matching approach. Using the relevant examination technique, this investigation intends to recognize the work and system to actualize social media life methodology in an association's correspondence strategy. Positioning social media within organizational communication To position social media life within correspondence, we should initially characterize their particularities. Industry professionals believe that social media life represents a set of applications brought together by the Internet that depend on the ideological and innovative standards of Web 2.0 and enable the creation and trade of user-produced content. We can say that Web 2.0 enables the transition from the web in which one surfs to the web in which one composes/reads, a web full of material created by the user which allows the use of the uses obtained by users who use a PC associated with the Internet. According to Tim O'Reilly, the meaning of Web 2.0 is:“Web 2.0 is the business upheaval in the PC industry caused by the transition to the Internet as a phase and an effort to understand the guidelines for progress in that new phase.” .' which Burtonvita online alluded to as “I” matches, testing communicators for use to reinvigorate worker engagement, provide actionable data, and uncover representatives’ experiences and issues. This implies the transition of the expert's work from the meaningless dissemination of data to openness to discourse, the end of the idea of ​​control, vigilant attunement with the next in discussions, clear correspondence and the transformation of leaders into essential communicators. Berger similarly argues that social media life involves new channels of electronic correspondence dependent on the virtual condition: online magazines, webcasts, wiki reference books, talk rooms, exchange discussions, RSS channels, sites, interpersonal organizations, e.g. Myspace or Second Life and others. media that create discourses. Web-based living alters correspondence and reconfigures the old SMCR model of internal correspondence. New media increase the volume, speed and daily transition of correspondence, bringing individuals together, giving them a voice and reinvigorating exchanges on shared interests. In this specific situation, the question of situating social media life within the correspondence methodology is raised. Many professionals place the use of new media within the application tool of advertising. It is mainly about transmitting data in order to encourage correspondence and common understanding between the different structures and the different types of spectators. New leaps forward and specialized applications open new doors for advertising specialists. As a result, current matching methods can reach increasingly larger groups of viewers much more quickly. A fascinating methodology of working in the life of social media in advertising finds place in Bordeianu, who states that "online advertising could be characterized as the purpose of collecting correspondence between an association (organizations, open offices and so on.) and its users online (organize customers)'. In this sense the Internet is a help that is normally incorporated into the fundamental correspondence of associations. Consequently, the correspondence will address not only the mass of consumers and potential or existing customers, but also to an expansive and enlarged mass of groups of people: workers, investors, partners, channels, examiners, speculators, suppliers, open managers, non-profit associations (social political commitment), topographic network, broad communications (networked and disconnected) and so on. Tudor places online life alongside advertising within the coordinated hierarchical correspondence components. A study conducted by Towers Watson in May 2013, cited by Ciochina, revealed that approximately half of companies in total use social life. average for internal correspondence. Although numerous authors and experts support the importance of these correspondence deviations during the time spent in professional and casual association with representatives, the examination appears, in any case, that a small level of respondents guarantees the adequacy and effectiveness of these channels. This is exactly why advertising experts will use old and new media equally, depending on the objectives proposed and imply accessible (related to money, specialized, fitness). Meanwhile, new developments in correspondence bring with them, in addition to various favorable circumstances, also unforeseen difficulties, consequently the arrangement of messages online should involve workinnovative and significantly more articulated and coherent than conventional media. Social Media Strategy in Organizational Communication The inquiry is, on the one hand, whether online life should be used by all organizations and, on the other hand, whether associations that use it should be given proactive techniques for this condition. Clearly not all organizations utilize online life, at least for product advancement. On the off chance that the intended interest groups are not Internet customers, at that point this effort is useless (for example, the mature age provincial population). The organization that takes care of these groups of spectators must see, be that as it may, whether life on social media is in one way or another essential to the brand or internal correspondence. You should also consider whether the association is established to run web-based social networking and what the potential boundaries are that may hinder this effort. Additionally, the resources needed for execution will be considered and whether the goals of social media life matching should be wrapped up in the overall goals of hierarchical matching. Examining the appropriate answers provided by some experts and consultants in the online living industry, Botezatu assumes that an organization needs a proactive social media living methodology only in case it can thus fulfill a key objective. Correspondence consultants state that, to be efficient, the online network system should be set up within the general organization procedure and that of correspondence. Access to social media life can happen at any time, to the extent that a system exists and according to the needs and objectives of the organization: correspondence, business, presentation and so on. The online life system includes components indistinguishable from the matching one: targeted collection of people, goals, content procedure or matching columns, appropriate channels, devices, contenders, and so on. Some experts believe that the online networking method can be worked out by the presentation office together with the commercial department, in case they are isolated, and in close cooperation with the CEO and item leaders; others demonstrate that the perfect combination of the group that assembles the Internet-based life procedure is composed of experts from the organization's mailroom and mailroom agents, and that it is better for new organizations to recommend an advertising bureau, therefore, they can ensure that web-based life is coordinated in the matching system and is not a free component. The execution and results of the web-based living methodology should be monitored by the top administration in light of the fact that these channels are a method for corresponding and also identifying with customers. The execution indicators for the life of social media are set from the first starting point, during the construction phase of the process in the field, according to the correspondence of the organization and the company objectives: notoriety, brand affiliations, turnover. You can refer to the attachments: Qualitative markers: level of contribution to the network, relevance of general discussions, nature of the distributed substance. Quantitative markers: number of fans/devotees/individuals, number of offers created by them (preferences, comments, tweets, retweets, shares, references, referrals, etc.). Interaction and rate of change, on the off chance that it is social media activity, positive or negative input, and so on. respect the costs of living on social media, they are bigger than].