Whenever you go into a store and there's a great sale, you always see scraps of less important or less expensive items left over from the sale. In a hypebeast life, they would already be at the store at five in the morning, waiting in line for the store to open to get the item with the smallest quantity in stock, and on top of that, the item is usually ridiculously expensive and/or priceless. This discourse community is a collective group of creative people from all over the world. A discursive community is a group of people who share a set of discourses, understood as basic values ​​and assumptions, and ways of communicating about those goals. Linguist John Swales defined discourse communities as "groups that have goals or purposes and use communication to achieve these goals." Hypebeast's goals are to seek the purchase of the most exclusive product with limited access. “The exclusivity of that product keeps you from ignoring the hype,” another member of the hypebeast community, Christopher Ross, told me, that the question isn't what the item is, but how many are in stock, and it's the price. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Since Adidas was created in 1924 and Nike in 1964, you can definitely say that this culture of limited access to priceless items was born. Nike's fascination with recreating "retro" shoes and altering the material or coloring excites people in the community. Retro is simply when the item, or in this case, the shoe, is an older model made new and sold at a higher price than before. Once again, your average hypebeast is attracted by the fact that this will be the last time or that it won't be long before a re-release. From Polo Ralph Lauren, Kith, Stussy, 10.Deep, Supreme, Stampd, Bianca Chandôn, Brain Dead, Anti Social Social Club, Richardson, Born x Raised, Concepts, Billionaire Boys Club, Deer Dana and Undefeated – in 2015, they are considered the fifteen best hybeast streetwear brands within this community. These brands can be considered subcultures mostly because they are all different yet all the same in many different ways and people in this community can be specific about the brands they were or be very open to wearing all the hypebeast brands. The common goal that these brands have is that they all provide the customer with a sense of individuality in a very simple way: “exclusive crap clothing” (Ross). These brands want to be identified by people, their labels and their name. You could wear an entire outfit with just designer labels everywhere, it doesn't even need to be considered stylish, but you would be considered a hypebeast. One great thing about this community is that there is a high chance that you will look really good and standing out is definitely a possibility. Many of these brands actually have their logo simply imprinted on the shoes or on a plain t-shirt, so it's not difficult to recognize them. Christopher mentioned the ups and downs of being part of this community. There are also some drawbacks to this community from someone looking from the outside in: "How can you let anyone, society, or social media dictate what is 'cool'?", in other words, argues the fashion behind it, but it also does not agree with the fact that endorsements or celebrities influence people to buy these items. Another reason he stated is that people within the community let the exclusivity and brand name be an excuse for the price. On December 19, 2015, Kanye West released a collaborative shoe with Adidas,.