Augmented Reality is the new trending technology that businesses should embrace when planning their marketing. While the production market grows more and more, customers become demanding and sophisticated. The technological world is changing rapidly, and as always, retailers and marketers are doing their best to keep up. Leveraging technological innovations to offer the best shopping experience is increasingly the key to success in the retail sector. One buzzword that has risen to the top in recent times is augmented reality shopping. Augmented Reality offers a good interactive user experience because with Augmented Reality features customers can be both consumers and content creators allowing users to personally interact with offline or online products available for scanning with Augmented Reality technology. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayWhen shopping online, a customer cannot touch or feel an item, see how it works, or know how it will fit in their home, and even before making a purchasing decision, customers often want to see various color selections and explore other changes that may be available. Historically, personalization options have been difficult for online retailers to convey to their consumers. Using the features of Augmented Reality a user can change the color, style of the chosen product and users can also obtain additional information on the products they have allowed to scan in the store, on the sales prices. While there are dedicated Augment Reality headsets such as the Microsoft HoloLens, the true beauty of Augment Reality is that it doesn't require the user to have any specialized hardware, a smartphone app can easily be the gateway to Augment Reality shopping. It's an exciting technology and it's easy to imagine many applications for Augmented Reality in retail. In today's ultra-competitive world, it's critical to explore every option and avenue to capture customer attention and loyalty. The loss of this interactivity and presence in the shopping experience leads to uncertain shoppers and more abandoned carts. Additionally, online shopping inevitably involves a bit of guesswork on the consumer's part, which can lead to dissatisfied customers and business losses due to increased return rates. These pain points are constantly being addressed with innovation in retail, but augmented reality is sure to make a real difference. The evolution of e-commerce shows past milestones that have addressed these same concerns efficiently enough to make online shopping a consistent revenue channel for brands and stores. To continue this immersive experience in a way that provides value to both parties, Augmented Reality helps shoppers visualize the products they would like to purchase in the environment around them, in real time. Augmented reality makes it easy for consumers to explore their options and make personalized changes when shopping online. With retailers offering augmented reality, shoppers can change the color of the furniture they want to purchase to see how it looks in their home first. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom EssayBoth online shoppers and in-store customers want to be able to interact with a product to have.