We all know that media is a form of communication, but not just any form. It is the largest and most versatile form of communication. Any content represented through the media is seen or read by millions of people and each person perceives it differently. The media does not present or display things randomly on paper or screen; it is thoroughly analyzed and then placed before our eyes. It is a fundamental rule of the media to play with its audience in every possible technique. Now the common man does not understand the tactics and strategies implemented by the media, they are consumers and will consume whatever is presented in front of them. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Media has the quality or ability to attract and influence viewers. It shapes the mind by feeding consumers something false, a myth or a partial reality. Once consumers start praising this misrepresentation (which they are unaware of), the media comes to exaggerate their presentation even more rather than keeping their heads down. If common sense is lost among men, the media pushes it to remain lost so that there is no possibility of regaining sanity. This is the principle of communication for the media; it is broad, reaches millions of people at once, and is more influential than any other form of communication. The media reaches us through many means such as; press, magazines, newspapers, news channels, entertainment channels, radio programs and the Internet. Basically the print, electronic and digital media (which includes everything) that we depend on now. In this age and age, the media cannot be stopped and reversed; it will get bigger and bigger every day. Since it is true that in the modern age we are dependent on the media, we have nowhere to go. We have the need to consume something from the media and now it is difficult to distinguish between what is real and what is fake. We are just simple puppets in this world of media and digitalization. Consumers are those people who feed on the content or information provided by the media. Now every consumer has a different response towards the media but one common thing among these people is that they always come back to find information from the media. The press and its effect on the public. Print media includes books, magazines, newspapers, etc. These media are useful for advertisers and marketers because print media is more reliable than television or the Internet. The newspaper is an easy means to spread awareness and gain deeper insight into what is happening. An individual's reading and writing skills can be improved. It should be admitted that genders are objectified in the media. There are extremely negative effects of advertising on women and girls. These things led to #MeToo because men started seeing women as objects. The media defines its own sense of what beauty is and should be, which creates a complex among people. We all know the "Barbie doll" look, a woman should be tall, blonde, should have perfect skin, silky hair and slim to be considered gorgeous. This is how it is portrayed in films that neglect natural beauty. This image is created by the media itself and that is why they beautify every single woman who has to work on screen. Just like women, men are also portrayed according to the media's definition of beauty. In the media man is presented as an altered person, man is expected to be strong, well built, with a perfect beard, tall and blond. Own.