The city of Paris is synonymous with fashion and style, but also with the intellectual, artistic and political capital of France. It is the undisputed epicenter of French culture and perhaps the most romantic city in the world. This city of lights is home to many of Europe's most iconic monuments, including the Eiffel Tower, Arc de Triomphe, Notre Dame Cathedral and, of course, the Champs-Elysées. The museums here are world-renowned and showcase hundreds of years of art and history. The famous works of Monet and Van Gogh can be seen throughout the city and each beautiful creation is just as worth a visit as the iconic and imposing Louvre. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThe term luxury is inevitably synonymous for the French. France has been known for many years to be one of the most artistic countries, and it is obvious that fashion is not excluded from this. Some of the biggest haute couture names in the fashion industry such as Chanel, Yves Saint Laurent, Louis Vuitton or Jean Paul Gaultier come from the French capital. Although the definition of luxury varies from person to person, some of the most significant aspects of luxury have traditionally been exclusivity, rarity and a level above the ordinary. However, now, the consumerism of luxury and change is becoming more and more democratic, and what was once inaccessible is becoming more and more available. The fact that the items are expensive and rare is not a priority and is definitely not enough to grow the brand. This force is actually active for luxury brands to move with the tides, maintaining their inherent mystique, while also appealing to new definitions of wealth and a whole new pool of shoppers. Visiting Paris is a romanticized dream of almost every traveler and fashion enthusiast. I was no different. I have always wanted to experience the luxurious life and vibrant society of Paris. I had this opportunity during my study stay as a Master's student with MIP Politecnico di Milano. This was a dream come true as we had planned to visit some of the most luxurious and elite places in Paris associated with the production of high class fashion, perfume and wine. On the designated day, we all gathered at the airport and boarded our flight. We were all too excited to experience the luxurious and aesthetically developed social life of Paris with critical insights into different sectors as part of our study trip. This enthusiasm has never waned and our experience during this study tour was beyond our imagination. When we reached Paris, we attended a four-day introductory session and orientation on upcoming plans, programs, cultural observations, etc. This orientation helped us understand the historical significance of how France as a whole and Paris have become the very hub of premium fashion, perfume and wine services. Our first visit was to the Yves Saint Laurent museum followed by a visit to the Maison Louis Vuitton. A humble welcome and then a deep dive into the life of Yves Saint Laurent and his iconic pieces were enlightening and highly informative for so many of us fashion enthusiasts. YSL was that extraordinary and rare powerhouse of which some remain - a creator whose work spanned decades and the world evolving with them and those who reacted to those changing times with clothes. The women's garments he pioneered are now so ubiquitous that it seems as if they have always existed in their wardrobes. She was a woman, his woman – who today wore trousers, cut like a tuxedo, day and nightnight, the belted raincoat, the safari jacket, the silhouette of the 1940s that at the same time emancipated and defined glamour. The experience was amazing because it helped to learn about Haute Couture and the development of premium fashion brands. It helped us understand how French creators and stylists have long stood out and longed for design marks on the planet. Elaborately inventive and truly remarkable, the extraordinary notoriety of the French clothing industry can be traced back to the 17th century, and it is a notoriety that has continued to strengthen ever since. We spent a sunny afternoon at LV Maison, sipping on some good quality bubbles and interacting with one of their family representatives, only to be taken to a sort of gallery of their most iconic trunks and bags. What sets LV apart and maintains its relevance even today is its "quality". I remember this word well as it was emphasized so much during that visit by the PR person. Quality has only been at the heart of every single LV product since day one. They don't focus on marketing, just creating products that are extraordinary in design and craftsmanship. Each suitcase they create is individually handcrafted with the utmost care and attention, despite the company operating on a large scale today. Subsequently, after a short research, we also learned that for about twenty years LVMH has taken a significant role in extravagance. showcase since its convergence with LV; Immediately, LVMH is known as the world's largest combination of extravagant products in different classes and brands. Crowned as the world's most valuable luxury brand, LV has a current brand value of $38.8 billion and ranks 12th on Forbes' list of the most valuable luxury brands of 2019. Its revenue has grown every year, owing 40% of his wages to LV. . When analyzing the making of LV, it is unequivocally observed that its prosperity is not based on assumptions. LV's procedures aim to make offers to its objective customers and, consequently, guide customers' purchasing choice. Therefore, the current rise in Louis Vuitton's profitability is no coincidence. Or it is the result of powerful advertising plans. The French apparently owe their unique chic to King Louis he dressed. Furthermore, considering the importance of extravagance goods to the national economy, Louis brought various aesthetic activities, including the exchange of materials, under the control of the royal court, which became the general mediator of style. Furthermore, for a long time to come, the most remarkable quality fabrics and materials were to be found in France. Thus, when the specialty of haute couture prospered in the late 19th century, seamstresses and tailors had no choice but to establish their headquarters in France. Charles Frederick Worth, the Englishman credited with creating a haute couture industry, was the first to open his business on Rue de la Paix in Paris, followed by a few other fashion houses: Paul Poiret and Madeleine Vionnet between them. It was during this visit that I learned about the modern term haute couture, which originated in the 1860s, meaning tasteful fashion. The term pret-a-porter was born in the 1960s, reacting against conventional beliefs of style and the business of clothing production, satisfying the needs of pop society and mass media. The most compelling and engaging details that were shown and shared with us were the YSL story in the form ofa 30 minute video and how he took ownership from his mentor Valentino. Seeing his beautiful, pristine work desk, his sketches, his books and even his stationery and tape measure left me in awe and so in awe of him as a designer. A short time later, Paris had transformed into a thriving center of style, as French designs were reproduced around the world. Of these fashion houses, apparently the best known was that of Coco Chanel. To say that Chanel changed the world of design would be an understatement: she completely deconstructed women's clothing as it was known by killing the belt, incredibly excruciating underwear that controlled the chest area in the socially promising shape. Rather, he championed free-flowing designs, the prevalence of which took off around the 1920s, transforming into the look that would define an era: the "flapper style." Galleries Lafayette and Printemps represent two of the largest stores in Paris, if not the world! Even if you don't want to shop, it's worth visiting the glamorous shop windows, lavish interiors and beautiful domes. One of the greatest experiences was the Mystery Shopping experience at the Coco Chanel store. In addition to showing us the limited edition models in all their categories, we were told in particular about the “white camellia” brand created by Coco Chanel in 1910 and which remains a strong symbol of French luxury. It is also thanks to the experience of the late creative director Karl Lagerfeld, that the brand achieved a new boom in the market. The experience was amazing and also helped us understand how these luxury brands provide premium services to customers to ensure consumer loyalty and consumer-driven marketing. Our next plan was to visit the premium wineries of Paris. Before embarking on this experience, we attended an in-depth lesson on the distribution of wines and spirits at the Neoma Business school. This helped us understand various factors related to the quality of wines, the history of wineries in France, etc. Once we achieved this, conceptually, we planned and visited the champagne, Devavry Maison. This is one of the oldest and most exquisite cellars in France. Here we had the opportunity to taste champagne while our cellar guide described the characteristics of a high-quality wine. He explained that the bubbling of Champagne is a direct stimulus to joy from the mind. Even before the wine is tasted, the eye is fascinated by the spiral rise of the bubbles towards the outside of the glass, complete with modest puffs that release the fragrance and guarantee preference for the glass. At that point, as they pop on the tongue, the taste buds send the positive signal to the brain. The entire champagne experience can easily be ruined by the wrong choice of glass as the state of the glass legitimately influences the rise and dispersion of bubbles in the champagne as well as the arrival of fragrance and flavor. We also learned that a tall tulip-shaped glass is the preferred shape for enhancing champagne tasting knowledge. This shape is wide enough at the base to open the wine and discover the flavour, narrow enough towards the top to allow the nose to perceive the flavors and high enough to allow the bubbles to rise. The glass must also be of excellent quality, transparent, to allow the consumer to fully appreciate the spiral rise of the bubbles and to show the foam. It was an extremely pleasant and wonderful experience that helped us understand why Paris wines and spirits are considered the most exquisite. It's not just theirstaste and their processing, but also the way in which they are presented to completely fascinate the consumer. Some people might consider the art of creating perfumes to be like making wines. There are similarities but there are also big differences: the wine industry has been a widespread achievement for millennia and today the sector is diversified around the world. Although perfume has developed in numerous countries over the centuries, it is in France that it has developed into a focused business. This is perhaps due to the quality and suitability of the region for the production of certain floral and herbal ingredients. There has also been an increase in skills in this field, promoted by the French policy of creating and supporting distinctive regional craft skills, such as food production, wine, textiles, etc. The industry becomes a determining factor in the region. A visit to the Fragonard Perfume Museum in Paris is first and foremost an excellent way to learn more about an extraordinary perfumery brand. The brand name "Fragonard" was chosen in honor of Jean-Honoré Fragonard, a famous painter born in Grasse, a city in the French Rivera. This community in the south of France is considered the backbone of French perfumery. Thus, Fragonard conveys an aromatic quality similar to Grasse and the refinement of 18th century expressions. Furthermore, he communicates his desire to maintain the business according to his agreement. We learned in detail the perfume production methods used by Fragonard Perfumery, the initial materials to be collected, how they use the extraction of the patchouli flowers, the distillation, the shape of the product, the bottling of the liquid, the packaging and, what most importantly, the importance of being a master perfumer, identifying and selecting fragrances to use. The museum's sales manager also told us about Fragonard's perfumery workshops, where guests can book workshops to develop their own cologne with the personal guidance of a professional. They can then design their own perfume formula based on their individual preferences and then bottle it. This community in the south of France is considered the backbone of French perfumery. Subsequently, Fragonard conveys a Grasse-like quality of perfume and the refinement of 18th century expressions. In this way he communicates his desire to maintain the business according to its conventions. From the raw materials for perfume production to the business of perfume production, the Museum reveals the secret of perfume production, as well as a splendid collection of precious perfume bottles from ancient times to the present day. Immerse yourself in the atmosphere of a recent 19th century perfume factory. You can discover this world of perfume through the scenography that combines stills and different production machinery, ancient objects, archives, photos and images of today. After finishing our tour of the fashion giants, our last visit was to the Osmoteca center. It is not very large as it occupies a couple of rooms on the edge of the ISIPCA, a short distance from the center of Versailles, but it is excellent in terms of centrality. He specializes in the conservation and restoration of ancient fragrances allowing any professional perfumer and passionate perfume lover to study an impressive collection of fragrances. Within its peaceful confines, within enormous containers secured with a layer of argon gas, a portion of perfumery's undisputed perfect works of art lie in patient sleep. They are saved in the facility where they were initially made... or in any case in a facility as close to the first as we could get right now. It's not about decanting.