IndexA new approach to recruitmentPositive and negative effectsTransparencyPrivacy and freedom issuesOpportunitiesConclusionThe main purpose of social networking sites is to allow people to build networks and connect with people they have something in common. According to Lusted (2011), the main reason why social networking has become a fundamental part of our daily routine is because it has made it easier for Internet users to communicate and share ideas, interests and activities. According to Lee (2013), this is why in 2011 Facebook and Twitter had a combined 900 million active users, while YouTube had 1 billion unique visitors each month. Although these figures are usually analyzed in relation to social and demographic phenomena, recent research has shown that an increasing number of organizations are using social networking sites to find suitable candidates and collect information about them. In this regard, Quast (2012) argues that employers should be very careful when using social media to find information, as they may evaluate potential candidates based on what they post to their close friends or family, thus risking violate their privacy and privacy. /or engage in unethical practices. Despite this, there is no denying that social media has revolutionized the way organizations recruit and select candidates, which is why more attention should be paid to the relationship between online social networks and careers. That's why this essay will evaluate the impact that social networking sites can have on career advancement, paying particular attention to the positive and negative changes they have brought about. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayA New Approach to RecruitingSocial networking sites are designed to allow Internet users to easily interact and connect with each other. Although Facebook, Twitter and other popular sites have no specific purpose, other than to facilitate user interaction, there are numerous social networking sites designed specifically to help users create professional profiles and build working relationships, discuss specific hobbies , exchanging information about their personal experiences, communicating with people who share their religious beliefs, and so on. (Lusted, MA, 2011) According to Anand (2010), although staffing professionals should focus on social networking sites such as LinkedIn to screen candidates and post job advertisements, due to their business-related nature, the truth is that the recruitment industry relies heavily on Twitter, Facebook and other social platforms that are usually intended for private use. While more research is needed on the ethical implications of these practices, it is important that job seekers, employees and the self-employed become aware of the significant impact that social media could have on their career progression. Positive and Negative Effects Transparency One of the most important changes social media brings is increased transparency, which can have both positive and negative effects on people's career advancement, depending on how well they know social networking sites and their purposes. for which they use them. Regarding the impact of social media on the entire recruiting industry and, therefore, on people's careers, Flynn (2012) reported that a survey conducted in 2009 revealed that 13% of American employers use the sites of social networks for.