In modern life, information is presented online through a wide range of different formats, and the end results of using each of these may vary depending on their purpose. Four common reasons for presenting media online (or in general) are: to inform; describe; persuade and entertain. When presenting information online, some of the most used formats include; digital images, video games, multimedia blogs (photos, videos, audio and text content), websites (social media, online magazines/newspapers) and digital audio (such as e-books, music and podcasts) all meet different needs. A great example of presenting information online is multimedia blogs. Say no to plagiarism. Get a tailor-made essay on the topic "Why violent video games should not be banned"? Get an Original Essay Multimedia blogs are widely used in the digital world to present information online, often with the intent to inform readers and/or entertain them. Blogs themselves usually include numerous different media formats such as digital images, video creations, audio collections, and original textual content. While blogs are a fantastic platform for businesses and individuals to engage with their target audiences on a more personal level, they also represent a danger zone for the “inconsistent creator.” Blog readers expect regular, high-quality content from the blogs they follow, and a blog's reputation can easily be tarnished due to small mishaps such as not posting regularly, being too honest, unexpected technical issues, and a lack of professionalism within of a post. Another huge way of presenting information online is through the use of social media. With over 2 billion social media users estimated worldwide, the combination of chat, video, photos and photographic content has been a tornado in the digital world for both consumers at large (the public) and the businesses that use social media platforms to expand. and promote their activities. The ability to connect to millions of other like-minded users via Facebook, Twitter, Instagram and other social media platforms is the most obvious benefit of social media branding. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay In addition to being able to get out and connect to the masses, social media offers the opportunity to humanize a brand and potentially give a brand a voice on topics that would otherwise be difficult to respond to, for example; many brands use Twitter and Facebook as a way to develop "relatable" voices that are later associated with their brand, such as Wendy's, an American fast food chain well known for its witty tweets and customer service responses.