Dr. Sandra Waddock believes that companies need to fundamentally change the structure and purpose of design, so they can incorporate sustainability and social issues into their core purposes. This would allow them to no longer focus solely on maximizing shareholder profit, which is a systemic change that is at a broader and deeper level than simply creating CSR initiatives to do good. This results in a different system where companies are concerned with sustainability, social justice and social equity. Civil societies and non-governmental organizations now have a huge role in promoting corporate citizenship and there is now a huge explosion of civil society organizations and NGOs putting pressure on companies to adopt more responsible behaviour. Companies wouldn't do it without the pressure. People have created institutions that she calls CSR infrastructures, whose job is to pressure these companies to implement changes. The result of all this, with the help of the transparency of the Internet, has automatically allowed companies to give in to the pressure and be pushed towards better behavior. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the future, there will be more pressure as more and more people become aware of the ongoing problems and issues in our world. Community activists and NGOs also form coalitions as they become more aware of these issues. However, they must take advantage of the opportunities offered by technology to combine their ideas and resources to form coalitions and exert stronger pressure in organizations, governments and within ourselves in society. Positive change is always necessary. This can be seen through communities forming collective action by coming together to petition, something we will see more and more in the future as civil society organizations and NGOs become more sophisticated in technology. The availability of technology and connectivity allows companies to be more transparent, whether they want to or not, as data is now easily available for anyone to see and use. We now also see large corporations engaging in issues usually associated with government concern, such as education. Large companies are now starting social enterprises that encourage the company to create more sustainable business practices. These changes may reflect a change in the world through the setting of standards as technology continues to evolve and develop. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay These opinions are commonly shared throughout Chandler's lyrics. Companies now have an advantage where a new class of companies meets new standards, voluntarily, for different purposes, accountability and transparency. If there is broader interest among shareholders in increasing sustainability practices, then a company creates new operating procedures that show greater transparency and accountability. This would be embedded throughout the company. Social activists have gained a stronger reputation and are becoming more relevant, they are better able to encourage behavior change. They are calling for more transparency and accountability in all the various activities within an organization, like what Dr. Waddock mentioned, transparency happens whether the organization wants it or not. As a result, organizations are..